Altroconsumo re-imagines packaging at Triennale Milano 2024

Euroconsumers' Altroconsumo shares learning and innovation about packaging at Triennale Milano 2024

For two days in May, over a thousand people visited the Milan Triennale where they took part in an interactive, experiential journey organized by Altroconsumo as part of “Sceglilo Sfuso o Riciclabile” or “Choose it loose or recyclable” project funded by the Italian Ministry of Enterprises and Made in Italy. 

The project aims to promote information to consumers to raise awareness of how to reduce packaging through reuse, recycling, how to understand labels and best dispose of waste. 

Visitors followed a pathway that included design workshops on Recycling, Responsible choices and Design for the Future developed by students of the Advanced Design Course of Bologna University, within the Osservatorio Innovazione Packaging. These were integrated with thirty plastic finds from the sea and collected on various Italian beaches by Archeoplastica. IlVespaio installs Precious Plastic machines, showing visitors the plastic packaging recycling process and actively involving them.

The layout of the Hall of Honor was designed to be reused in the future and uses “Tacalì” joints made of recycled plastic, designed and self-produced by ilVespaio.

1,374 visitors on a journey to reimagine packaging

Worried about ingesting microplastics?

Creative sustainability

Il Vespaio’s Precious Plastic machine

Transforming use and re-use

What does the packaging tell us?

Rethinking everyday packaging waste

Joints made of recycled plastic mean displays can be re-used over and over

The activities are the result of a project by Altroconsumo, in collaboration with Triennale Milano, IlVespaio, Archeoplastica, Osservatorio Innovazione Packaging- Università di Bologna Funded by MIMIT. DM 6/5/2022 art. 5