Vision
Consumers are a vital part of society and the economy.
We believe consumers are more than end users. They are one of Europe’s greatest assets and their collective power can help shape better markets.
Markets are changing fast. Consumers face rising costs, vulnerable supply chains, digital risks and growing environmental challenges. Our role is to make sure markets keep delivering what consumers need: products and services that are good, affordable, innovative and trustworthy.
We believe consumers should shape markets through their collective power and choices.
We want businesses and policymakers to respond to real consumer needs and expectations.
We work towards markets that are fairer, more efficient and more sustainable for all.