The dynamic pricing rollercoaster: How can consumers get a fair ride?

About this Webinar

After a summer of soaring ticket prices and frustrated fans, dynamic pricing has landed centre stage.

Whether it’s concert tickets doubling overnight or finding a last-minute travel bargain, one thing is clear: pricing is no longer fixed, and the rules are being rewritten in real time.

Powered by algorithms that respond to demand, dynamic pricing can help distribute goods more efficiently, but attention is on consumers left out of pocket and feeling exploited. As this model spreads across sectors, questions of fairness, transparency, competition, data use and trust are growing.

October’s edition of Start Talking will explore the mechanics behind dynamic pricing, its impact on consumer decision making and the protection offered by consumer law. How can we make dynamic pricing work for consumers?

We’ll bring together consumer advocates, regulators and industry leaders to find out what needs to change to ensure pricing innovation doesn’t come at the cost of consumer confidence.