Cultivated meat Novel food Published 05 May 2025

Is there a place for cultivated meat on consumers’ plates?

Consumers want to eat less meat but lack appealing, affordable alternatives. Using cultivated meat as a test case for novel proteins, Euroconsumers explores the opportunities, risks and consumer conditions, from safety and taste to price and nutrition, and what is needed for Europe’s market to deliver sustainable, competitive food innovation.

Type

Position paper

Topics

Novel food

Markets

BE · IT · ES · PT · PL

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PDF · 3.5 MB · English

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Is there a place for cultivated meat on consumers’ plates?

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Els Bruggeman

Els Bruggeman

Group Manager Advocacy, Enforcement & Communication

Els Bruggeman

Olivia Brown

Policy Officer

Els Bruggeman

Oana Matei

Policy & Legal Officer

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