Live
|Webinar
Price of ‘Made in Europe’: what will strategic autonomy mean for consumers?
Thu | Sep 10 |
15:00
CET
About this Webinar
The EU is betting on “Made in Europe” to strengthen its industrial and technological resilience. But what could this mean for consumers, markets and prices?
From green technology and EVs to chips, cloud infrastructure and AI, new EU initiatives aim to reduce strategic dependencies and boost European competitiveness. Supporters see this as a path to stronger supply chains, jobs and resilience. Critics warn it could raise costs, reduce competition and choice, and slow innovation.
Consumers appear supportive of greater European autonomy: 80% want the EU to invest in its own technology, while 76% believe consumers should prioritise products and services made at home, according to a 2026 Euroconsumers geopolitical survey.
But with consumers already facing persistently high living costs and deepening inequality, is paying more for European-made goods and services realistic? And are consumers ready to move away from the platforms and services they have grown accustomed to?
On 10th September from 15:00 - 16:00 CEST, we’ll be joined by speakers from industry and policy-makers to explore what “Made in Europe” could mean in practice for consumers and markets.
Kim Watts
Policy Director, AmCham EU
See on LinkedIn
Beatrice Bozzao
Policy Officer, European Commission
See on LinkedIn
Hugo Weber
Vice-President Corporate Affairs & Impact, Mirakl
See on LinkedIn
Cristina Caffarra
Founder & Chairperson, EuroStack Initiative
See on LinkedIn
Top questions:
01
European competitiveness depends on whether we can innovate or not, will Made in Europe and Tech sovereignty moves block or incentivize that?
02
Why does reinvigorating the EU’s industrial and tech base require this level of intervention? What other options are available and why is this the preferred route of the Commission?
03
On the security and resilience point, why is it so important for the EU to reduce dependency on non-EU suppliers at this time? What are the risks to people of not doing so?
04
What would an EU with AI independence look like?
05
How will the Act interact with global trade tensions? Should we be concerned about retaliation for limiting access to the single market and millions of digital consumers?
06
Has Europe run out of time to build its own digital sovereignty?
07
How can we still ensure the necessary competition to drive innovation at competitive prices if ‘Made in Europe’ for critical tech and manufacturing becomes the standard?