Els Bruggeman
Group Manager Advocacy, Enforcement & Communication
Driven by AI, dynamic pricing is becoming part of everyday life for consumers, from concert tickets to hotels. Euroconsumers explains what dynamic pricing is, how algorithms set prices in real time, where it overlaps with personalised pricing, and what this means for consumers in the digital age.
PDF · 3.29 MB · English
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Skyrocketing prices, misleading bait advertising, opaque dynamic pricing, and FIFA’s resale rules have left fans facing high costs, limited transparency, and pressure to buy without full information.
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Group Manager Advocacy, Enforcement & Communication
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