Dynamic pricing Digital Fairness Act Fair pricing Published 23 June 2026

Why Euroconsumers calls for a ban on dynamic pricing in live events

Dynamic pricing can benefit consumers, but only if it is fair. Euroconsumers calls on the Digital Fairness Act to stop price changes once an item is in the basket, require disclosure of dynamic pricing and its range, guarantee quoted prices for a set time and assess impacts across sectors.

Type

Position paper

Topics

Dynamic pricing

Markets

BE · IT · ES · PT · PL

Download the full paper

PDF · 3.4 MB · English

Campaign & coverage

The articles this paper powers.

September 2025

Priced out of the beautiful game? FIFA’s dynamic pricing kicks off

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September 2025

Unfair dynamic prices and hidden fees: Euroconsumers call on the authorities over Ticketmaster’s pricing rollercoaster

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November 2024

Is dynamic pricing legal? Definitely. Maybe.

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Letters linked to this paper

Who we sent it to.

We engage with public authorities to raise consumer concerns and propose solutions.

24.02.2026

FIFA finally acknowledges using dynamic pricing for World Cup

PDF 10.07.2025

Euroconsumers and Football Supporters Europe call out FIFA’s dynamic ticket pricing plan for World Cup 2026

PDF 24.03.2026

Euroconsumers and Football Supporters Europe file complaint to the European Commission against FIFA over 2026 World Cup ticket practices

PDF 02.12.2025

Euroconsumers to FIFA: Dynamic pricing has no place in the World’s Game

PDF

Litigation linked to this paper

Where the argument became a case.

The position paper provides the analytical foundation for enforcement efforts. One case is currently running on it.

Ongoing

FIFA’s World Cup 2026 ticket practices

Skyrocketing prices, misleading bait advertising, opaque dynamic pricing, and FIFA’s resale rules have left fans facing high costs, limited transparency, and pressure to buy without full information.

Filed with European Commission

Together with Football Supporters Europe

Launched March 2026

Policy in action

Defending it in public.

We represent consumer interests in discussions with policymakers and key market stakeholders.

Euroconsumers welcomes greater certainty for air passengers. Clearer rules are a step forward, but too many passengers still miss out on the compensation they deserve. We will continue fighting for effective enforcement and fairer air travel for all.

Watch here

Check out the interviews with João Ribeiro (Country Manager at DECO PROteste), Giles Thomson (Vice President of the Financial Action Task Force),Johan Almenberg (Director General of Finansinspektionen), Jean-Jacques Sahel (Global Scams Policy Lead at Google) and Andrei Skorobogatov (Director – Policy at the Global Anti-Scam Alliance).

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Our Director of Corporate Affairs, Marco Pierani, joined the panel “The Power of Platforms: How Global Technology Companies Shape Governments, Law and Democracy" at the European Forum for New Ideas (EFNI).

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