Euroconsumers Polska is the newest part of the Euroconsumers Group. It will support consumers and businesses in Poland as it continues its transformation into a digitally sophisticated, dynamic consumer market.

Euroconsumers Polska will set out on this ambitious path by working with experts and businesses to build a market where trust is measurable, communication is honest and decisions are consumer-driven.

Euroconsumers Polska: a vibrant dialogue for a country in transformation

Poland is in a unique position, with a population of around 38 million it is the sixth largest economy in Europe with only Germany, France, Italy, Spain and the Netherlands ahead. Over the last two decades, Poland’s economy has doubled in size, outpacing other Central European markets and expanding at twice the average rate of OECD economies.

This large market is attracting record levels of investment and growing as an innovation economy; and at the same time maturing socially and as a consumer market.

But Polish consumers are missing some of the things that other European consumers take as given and this can impact the trust they have in business. For example, Poland has no co-ordinated consumer protection system and people’s knowledge of both their rights and the institutions that help realise them is low.

In a recent survey, 45% of Poles could not name any of the country’s 10 consumer protection institutions and most could only answer half the questions on consumers rights correctly despite feeling confident in their knowledge.

Source: Polish Consumers Federation, SWPS University and Digital Synergy 2025

The lack of a national consumer policy strategy since 2018 has led to institutions acting independently, often duplicating their efforts and poor flows of information to consumers.

All of this points to why Euroconsumers Polska was founded: to enrich the consumer protection system in a way that builds bridges, educates and empowers consumers to unlock trust between everyone in the market.    

Setting a new standard for trusted consumer-driven markets.

Euroconsumers Polska will take the best of the Euroconsumers Group knowledge which has been developed in partnership over many years with consumers, lawyers, technology experts, thought leaders and businesses and apply it to co-creating a new standard for innovative consumer-driven markets.

Euroconsumers Group CEO Antonio Balhanas explains:

Building a culture of shared responsibility

Euroconsumers Polska believes that the strongest form of consumer protection comes from responsible, forward-looking market players — those who anticipate people’s needs before they become crises, conflicts or regulatory pressure. Working on the basis that effective consumer protection and responsible corporate behaviour are not opposing sides but parts of one system, our main focus will centre on helping companies and consumers build trust through:

• •  Supporting companies in creating consumer-centric organizational cultures, where consumer protection and ethical communication become integral parts of their corporate and ESG strategy.
• •  Showing leaders that empathy and active listening are not a budget line cost but a competitive advantage that tangibly increases brand value and customer loyalty.
• •  Helping organizations implement transparent and meaningful communication with consumers, including reporting ESG activities in a way that is clear and credible to the public.
• •  Demonstrating how to design products informed by consumer feedback
• •  Helping companies truly understand, listen to and systematically respond to their customers’ needs.
• •  Offer services for consumers – helping them to understand their rights, possible routes to resolve a dispute, and how to navigate the legal framework when they feel lost or powerless

Euroconsumers Polska: setting a new benchmark for the region

Euroconsumers Polska will be the sixth country in which Euroconsumers Group operates globally and its first in Central and Eastern Europe. It will become a knowledge hub for excellence in building innovative, trust-based markets and a beacon for this vibrant region as it grows.    

As our first foothold in CEE, Euroconsumers Polska will also serve as a strategic launchpad for expansion across the region.

By being close to the dynamics of the Polish market Euroconsumers will gain insight into local perspective, emerging policy issues, evolving consumer expectations and regulatory trends that increasingly shape this part of Europe. 

The scale, pace and maturity of Poland’s consumer landscape can offer lessons and best practices that will inform our work in neighbouring countries and enrich the entire Euroconsumers network.

In this sense, the Polish office will not only support local consumers and businesses, but will also strengthen the Group’s collective intelligence, allowing us to bring the CEE perspective into global conversations about consumer rights, responsible innovation and market transparency.

Headquartered in Warsaw, Euroconsumers Polska will begin operational activity in Q4 2025. Its mission: to support Poland’s transformation into a more mature consumer market – and build a lighthouse reference point for the entire CEE region.