Coming Together – Redefining Europe’s Competitiveness with People at the Center

The Euroconsumers International Forum is back, and bigger than ever!  After last year’s standout edition in Brussels, we’re returning to the beautiful Solvay library on November 27 for the 7th annual gathering of consumer voices, market leaders, policymakers, and visionaries. Coming Together to build a Competitive Europe.

This year’s theme, Coming Together, is a call to unite innovation, governance, and people. In the midst of an ever-changing geopolitical and economical scene, Europe today is seeking not only to adapt but to lead, and to do so with consumers at the center. We’ll explore two intertwined forces shaping Europe’s competitive future: the drive for creative innovation and the need for strong, collaborative governance.

In true EC Forum fashion, we’re mixing ideas with inspiration, and this time, we’re taking a cultural cue from one of the most iconic bands in history: The Beatles. Much like the Beatles redefined cultural and creative boundaries, this forum seeks to redefine the boundaries of innovation and governance by blending inspiration, policy, and real-world action. Their message of imagination, unity, and reinvention sets the tone. Whether it’s the optimism of We Can Work It Out, the idealism of Imagine, or the collective spirit of Come Together, their legacy reminds us what’s possible when people join forces with purpose.

Expect a dynamic lineup of speakers, from global thought leaders to changemakers on the ground. We’ll dive into pressing topics like young consumers in the online world, unlocking the competitive potential of novel foods and fighting scams, and the way forward for a competitive Europe. And of course, we’ll once again celebrate innovation and impact with the much-anticipated Euroconsumers awards.

Let’s come together to listen, challenge, collaborate, and take action! 

In a world reshaped daily by geopolitical shifts, economic uncertainty, and global power rebalancing, Europe must adapt, reposition, and reinforce its resilience. How do we build a stronger, more self-sufficient and competitive Union—one that puts people at the center? By Coming Together and join forces.

This high-level public forum brings together EU and national policymakers, business leaders, academics, civil society, and consumer advocates to tackle this critical question.

Together, we’ll explore how consumer protection and empowerment can be powerful drivers for a fair, resilient, and globally competitive Europe.

Expect forward-looking dialogue, shared solutions, and strategic insights to shape the future of the Internal Market—and Europe’s place in the world.

Programme EC Forum 2025 PDF 1 

Awarding Excellence, Powered by Product Testing Expertise and Consumers Experience

Now in its seventh edition, the Euroconsumers Awards (formerly known as the BeXt Awards, which recognized brands across criteria such as value for money and eco-friendliness) continue to celebrate brands that stand out for their product quality, reliability, and consumer satisfaction.
However, the 2025 edition marks a significant shift: the Euroconsumers Awards now focus on product-based excellence in key sectors: hi-tech, large household appliances, and small household appliances. Product categories include: Smartphones, TV, Tablets, Smartwatches, Upright VC cordless, Microwaves ovens, Airfryers, Coffee Machines Automatic, Washing Machines, Tumble Dryers, Dishwashers and Cold Appliances.

This means the awarded brands are those whose products lead the way in both expert testing and real-world consumer experience, reflecting what truly matters to consumers.

How Is the Best Brand Chosen?

Each brand receives a score from 0 to 100, based on four key factors:

• Lab Test Results (45%): Over the past 24 months, we tested more than 3,000 products in specialized laboratories across four countries (Italy, Spain, Portugal, and Belgium). Only objective, technical performance—based on the average results of each brand’s tested products—is considered.
• Frequency of Top-Quality Products (10%): We assessed how often a brand’s products appear among the highest-ranking items, demonstrating consistent high quality.
• Reliability (Based on Real Users) (25%): Consumers told us how often their products broke down, how serious the issues were, how old their products are, and how frequently they are used. We ensured comparability across brands by adjusting for respondents’ countries, product ranges, and product types.
• Overall Satisfaction (Based on Real Users) (20%): Consumers rated their overall satisfaction with their products. Adjustments were made for product type, range, and country to ensure fair comparisons.

Data on reliability and satisfaction were collected directly from consumers in several European countries: Austria, Belgium, Czechia, Denmark, Hungary, Italy, the Netherlands, Portugal, Slovakia, Slovenia, and Spain.

The shortlist

The Euroconsumers Label

For the first time, companies recognized by Euroconsumers can purchase the “Euroconsumers Best Brand” label for use in their communication and marketing activities across South America, Eastern Europe, and Middle Eastern countries. The license is valid from December 2025 to December 2026 and serves as a prestigious acknowledgment of their outstanding performance.

For more information on how to activate the commercial license, please contact:

Email: licensing@synallagma.com

Cristina Aroldi — +39 329 13 35 158

Luca Di Garbo — +39 328 91 51 298

Location

Solvay Library in Brussels – Rue Belliard 137 1040 Brussels
The Solvay Library is located in the Parc Léopold, in the heart of Brussels and next to the European Parliament.

How to get there 

By train

The nearest station is ‘Bruxelles Luxembourg’: exit the station and head towards rue Wiertz. Head towards the European Parliament building and pass underneath it (not towards the Place du Luxembourg!). Go down the stairs and turn left. Parc Léopold is on your right. Enter the park and follow the signs to the ‘Bibliothèque Solvay’.

From the ‘Gare du Midi’: by metro: take metro line 6 towards ‘Simonis Elisabeth’ or metro line 2 towards ‘Simonis – Léopold II’. Change at ‘Arts-loi’ and take metro line 1 towards ‘Stockel’ or metro line 5 towards ‘Hermann-Debroux’. Get off at the ‘Maelbeek’ stop and take the ‘Chaussée d’Etterbeek’ exit. Turn right and walk along the Chaussée d’Etterbeek for about 10 minutes. Cross the rue Belliard and follow the signs to the ‘Bibliothèque Solvay’.

By car

The Solvay Library is located in the Parc Léopold, between Place Jourdan, the European Parliament, Rue Belliard and the Museum of Natural Sciences. Traffic and parking are not permitted in the Parc Léopold. Please use the car parks below:

– In the nearby streets (paying) (Chaussée d’Etterbeek, Av.du Maelbeek, Rue Froissart,…)

– Place Jourdan (paying). From here, join the Avenue du Maelbeek. Cross the avenue and enter the Parc Léopold. Then follow the signs for the Bibliothèque Solvay.

– Forte dei Marmi’ car park (paying car park), Avenue du Maelbeek 61. Walk down Avenue du Maelbeek. Parc Léopold is on your left. Enter the park and follow the signs to the Bibliothèque Solvay. The car park is open: Sunday to Thursday: from 07:00 to 22:00 and Friday and Saturday: from 07:00 to 24:00. With a ticket, you can enter and leave the car park 24 hours a day.

– The ‘Interparking Wet/Loi’ car park, Rue de la Loi 19. Under construction. Alternative pedestrian exit: Rue d’Arlon, but +- 12min walk from the Solvay Library.

By metro

The nearest metro station is ‘Maelbeek’ (metro lines 5 and 1). Take the ‘Chaussée d’Etterbeek’ exit. Turn right and walk for 10 minutes along the Chaussée d’Etterbeek. Cross Rue Belliard and enter Park Léopold. Follow the signs to the ‘Bibliothèque Solvay’.

From Brussels International Airport

– By taxi: Allow 20 to 30 minutes for the journey.

– By bus: line 12 or 21 – ‘Schuman’ stop or ‘Luxembourg’ stop (www.stib.be)

– By train: up to 4 trains per hour to Brussels (20 to 30 minutes). Get off at the ‘Gare centrale’ stop. Take metro line 5 towards Hermann-Debroux or metro line 1 towards Stockel. Get off at the ‘Maelbeek’ stop and take the ‘Chaussée d’Etterbeek’ exit (5 minutes from the metro). At the exit, turn right and walk for 5 minutes along the Chaussée d’Etterbeek. Cross the rue Belliard and follow the signs to the Bibliothèque Solvay. The building is located at the top of the Parc Léopold, on your left.

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