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Live
|Webinar
Digital Product Passports: can information power the circular economy?
How can better data help deliver a circular economy that makes the most of our planet’s limited resources and designs out waste?
Thu | Jun 22 |
15:00
About this Webinar
How better information can help deliver a circular economy that makes the most of our planet’s limited resources and designs out waste? We’ll bring together key members of the CircThread project which has piloted the idea of digital product identities that provide vital information about appliances to support a lifetime of repair, replacement and recycling.
But how easy will this be in reality?
Meet the Speakers
Christian Rousseau
Project Officer Statistical Surveys, Test Achats/Test Aankoop
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Rembrandt Koppelaar
Director of Research & Innovation, EcoWise
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Chiara Giovannini
Deputy Director-General, Senior Manager Policy & Innovation, ANEC
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Korrina Hegarty
Policy Director on Environment, APPLIA
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Wojtek Stitarz
Policy Officer, DG ENV, European Commission
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Top questions:
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Are consumers willing and able to be part of this information chain?
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Are manufacturers ready to shift to digital product IDs to help the circular economy transition, or are they too entrenched in the “take, make, waste” model we have had for so long?
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How will information be formatted - do we need standards to make sure it’s interoperable and accessible across the whole supply and repair lifecycle?
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We recognise the importance of promoting circularity & transparency of information. The Proposal for Ecodesign for Sustainable Products Regulation establishes eco-design requirements, while digital product passports help close the information gap.
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Wojtek Stitarz
Policy Officer, DG ENV, European Commission
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Imagine it as a webpage going beyond product labels, serving as a dynamic diary updated at every life cycle stage. It provides information on product lifespan and promotes appliances becoming truly sustainable
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Rembrandt Koppelaar
Director of Research & Innovation, EcoWise
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Insights from nearly 6000 consumers reveal: 💡 Significant information gaps during product breakdowns and disposal 💰 80% are eager to use circular economy info but less than 20% willing to pay 🤝 Willingness to share information varies & barriers remain
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Christian Rousseau
Project Officer Statistical Surveys, Test Achats/Test Aankoop
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42% of green claims have been found to be exaggerated. While it is crucial to keep consumers well-informed, it is not the sole solution. Products need to become more sustainable by design. We need to establish a barrier at the entry point of the market to prevent the worst products from entering
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Chiara Giovannini
Deputy Director-General, Senior Manager Policy & Innovation, ANEC
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We have an opportunity in the DPP, but it needs to be carefully assessed on a product-by-product basis. Not all information is equally useful or relevant. We should also avoid duplicating information that is already available, such as energy labels
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Korrina Hegarty
Policy Director on Environment, APPLIA