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Live
|Webinar
Empower women, improve the market
Wed | Mar 06 |
11:00
CET
Wed March 06 2024 11:00:00 GMT+0200
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About this Webinar
A global study puts women’s combined consumer spending power at $30 trillion worldwide. Women are responsible for the majority of purchasing decisions on everything from cars to energy supply to food and medicine. Despite this, companies that design, manufacture and market to women don’t always meet their needs. On March 6th, to mark the week of International Women’s Day 2024, Euroconsumers will Start Talking about how Empowering women can improve the market from a range of different angles
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Lucy Neiland
Business Anthropologist, Ipsos
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Flavia Marzano
Digital Transformation Consultant
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Rebecca Fleming
Legal and Policy Officer, DG Justice and Consumers, European Commission
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Jo-Anne Godden
CEO at RubyMoon
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Top questions:
01
How is the research, design and development of gender-equal products and services different from the norm?
02
What does gender equal consumer policy look like?
03
How does income, location and age impact women’s access to essential goods and who is trying to fix it?
04
How companies are creating equitable and fair production and consumption across the supply chain?
05
Looking ahead: how will markets change when women are centered more in decisions and design?