Live

|

Webinar

The dynamic pricing rollercoaster: How can consumers get a fair ride?

Thu | Oct 16 |

16:00

CET

Thu October 16 2025 16:00:00 GMT+0200

Days

Hours

Minutes

Seconds

Register NOW
Relive this Webinar

About this Webinar

After a summer of soaring ticket prices and frustrated fans, dynamic pricing has landed centre stage.

Whether it’s concert tickets doubling overnight or finding a last-minute travel bargain, one thing is clear: pricing is no longer fixed, and the rules are being rewritten in real time.

Powered by algorithms that respond to demand, dynamic pricing can help distribute goods more efficiently, but attention is on consumers left out of pocket and feeling exploited. As this model spreads across sectors, questions of fairness, transparency, competition, data use and trust are growing.

October’s edition of Start Talking will explore the mechanics behind dynamic pricing, its impact on consumer decision making and the protection offered by consumer law. How can we make dynamic pricing work for consumers?

We’ll bring together consumer advocates, regulators and industry leaders to find out what needs to change to ensure pricing innovation doesn’t come at the cost of consumer confidence. We’ll be exploring:

- How dynamic pricing works and what pros and cons are we seeing from sector trends and company practice?
- How dynamic pricing can reduce waste and help consumers get affordable goods and services
- Is consumer and competition law fit for purpose - or should dynamic pricing be banned in some instances?
- What’s the future for dynamic pricing in a world of AI-powered assistants and growing personal data profiles?
- Can dynamic pricing be responsive and responsible and not manipulative and expensive?

Register NOW

Liz Coll

Moderator

See on LinkedIn

Nadine Watson

Partner, Econic Partners LLC

See on LinkedIn

Martin Endemann

Head of Policy, Football Supporters Europe

See on LinkedIn

David Perry

Legal Director, UK Competition and Markets Authority

See on LinkedIn

Christophe Diercxsens

Public Affairs Director, Too Good To Go  

See on LinkedIn

Erica Romero Pender

Advocacy Officer, Live DMA

See on LinkedIn

Top questions:

01

What consumer uses can we envisage? How transformative might these be?

02

Why now? What elements have come together to create the right conditions for AI Agents?

03

Will they bring us convenience, or will we give up our autonomy?

04

Can companionship agents be empathetic friends?

05

How can we be sure they work for us and aren’t swayed by commercial interests? Can they really ‘judge’ what’s best for us?

06

Do we need some legal clarity on how AI Agents operate? Are they covered adequately by the AI Act and other digital/data legislation?

07

Can AI Agents follow the law? Can they have a duty of care towards people?