The magical world of food supplements: health boom or health bust?

This month, let’s start talking about the real deal behind supplements. Are we really getting what we need? Do the claims hold up to science? Are those ‘natural’ labels truly natural? And how do these products mix with other meds?

Wed | Jun 12 |



Wed June 12 2024 15:00:00 GMT+0200





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About this webinar

The market in dietary supplements like vitamins, minerals, enzymes, amino acids and botanical extracts is big business. They are often marketed as a positive way to proactively manage health and wellbeing. Step into any pharmacy, health food store, supermarkets and you’ll find an array of tablets, powders, drops and gummies that promise better sleep, younger skin, healthier joints, more energy, a stronger immune system and that elusive flat stomach. Some even offer the option to replace prescription medication. Online, brands can personalize ads to particular age groups and lifestyles, and influencers can make the most of social commerce to endorse miracle results. Of course, in some circumstances like being pregnant or recovering from illness, supplements can be really useful. But for the majority of the population, a balanced and varied diet should be enough to provide all the body’s necessary nutrients. In some cases food supplements can even be detrimental for your health. Are we in a magical world of wellbeing or deep, dense forest of fantasy?

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Beckii Flint

Influencer Marketing Specialist, Co-Founder Pepper Studio

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Julie Frère

Domain Head Communication & Public Affairs, Test Achats

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Livia Menichetti

Director General at EHPM - European Federation of Associations of Health Products Manufacturers

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Rachael Kent

Kings College London (Digital health & consumers)

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Top questions:


Are consumers equipped with the right information to take control of their nutritional needs?


Is there scientific evidence to back up the claims?


Is enough care given to providing the right information about how they interact with other supplements or prescription medication?


What else would help consumers be empowered in their dietary intake?


Are brands blurring the legal distinction between food supplements and medicines - which have much stricter controls on safety and sales.


Does EU legislation on health claims need an update?


What’s the role and responsibility of influencers in the big business of food supplements?


And what about enforcement?