The magical world of food supplements: health boom or health bust?

About this webinar

The market in dietary supplements like vitamins, minerals, enzymes, amino acids and botanical extracts is big business. They are often marketed as a positive way to proactively manage health and wellbeing. Step into any pharmacy, health food store, supermarkets and you’ll find an array of tablets, powders, drops and gummies that promise better sleep, younger skin, healthier joints, more energy, a stronger immune system and that elusive flat stomach. Some even offer the option to replace prescription medication. Online, brands can personalize ads to particular age groups and lifestyles, and influencers can make the most of social commerce to endorse miracle results. Of course, in some circumstances like being pregnant or recovering from illness, supplements can be really useful. But for the majority of the population, a balanced and varied diet should be enough to provide all the body’s necessary nutrients. In some cases food supplements can even be detrimental for your health. Are we in a magical world of wellbeing or deep, dense forest of fantasy?